Promotional Analytics solution

The Promotion Analytical Solution enables users to analyze historical data about promotions and measure efficiency in terms of investment, volume uplift, ROI, and coverage. The solution would

• Make use of a robust product-promotion level multi-modeling approach for baseline estimation to accurately estimate lift and ROI
• Connect to a one-stop dashboard for continuous tracking of performance
• Estimate the Baseline of SKUs during the Promotion period by using multiple models and variables.

Connecting the data to Growth Explorer App:

• Create a Directory(Folder) in the Azure Blob container with name “Promo Performance”.
• Upload your data in the above Directory(Folder).
• When you install the App, it will be asking to connect to data and it will be directing to Azure
• Blob storage link or Account name.
• Provide the URL or Account name of Azure Blob Storage and press OK.
• After Providing URL, you can choose the Authentication method like Key, Shared Access
• Signature (SAS).