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Implementing a holistic commercial strategy for the world’s largest beverage company for a country in the European Market
01. Business Challenge
  • Integrating multiple sources of data
  • Identifying opportunities for short term quick wins based on the store data available for analytics
02. Approach
03. Analytics Methodologies
  • Clustering ML Techniques at province level

  • Outlier Treatment
    Outliers are removed based on rules like low sample etc.

  • PITA Framework
    Decomposing the sales growth

  • Store Analytics
03. Impact
  • Recommendations were aligned to drive differential regional pricing with a product of world’s largest beverage company

  • Key opportunities were identified to launch packs across Juices and flavors in Iced Tea category

  • Insights from growth-based customer segmentations were leveraged to make targeted interventions
Key Highlights