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Estimating the impact of change in key variables including economic, consumer and price variables on volume sales
01. Business Challenge
  • Understanding the relationship between sell out sales, consumer metrics and external factors

  • Understanding the To statistical correlation metrics between Volume Sales and Economical variables, Weather, Consumer variables, Execution variables , Price variables

  • Estimating the impact of change in these variables on Volume sales
02. Approach
  • CORRELATION ANALYSIS
    The correlation coefficient is a measure that determines the degree to which two variables’ movements are associated

  • VARX TIME SERIES REGRESSION

03. Impact
  • The impact on volume due to various factors such as Temp, Brand love, Price, SKU range was calculated

  • The factors which impact the overall volume sales were identified and relevant measures were taken across these parameters by the client
Key Highlights